To make
things interesting at Southwest, they have what’s called the Culture Committee.
The purpose of this committee is to make Southwest a fun, exciting, and
wonderful place to work. ( NutsAboutSouthwest, 2008) In this blog
I’ll review the goals of Southwest’s Culture Committee, what it could do for
organizations in general, and a quick tidbit on what I can take from it.
Determining
whether or not this committee is effective at establishing cultural norms is
pretty hard to measure, however that doesn’t mean their efforts aren’t being
recognized in published articles. Dr. Noelle Nelson, a psychologist and
business trial consultant, gives credit to Southwest by stating “companies such
as Southwest Airlines and See’s Candies have embraced the appreciation
approach. The result? Southwest Airlines is making money while its competitors
are filing for bankruptcy.” (Nelson, 2006) So by taking advantage of the
appreciation approach, Southwest has been able to stay in and excel in their
domain. But what does it mean to have an appreciation approach?
Showing
appreciation for your employees is one of the best ways to gain their loyalty.
It has been said “appreciation has a real and measurable impact on your bottom
line. Studies reveal that the degree to which people feel their company
recognizes employee excellence results in dramatic differences to the company’s
bottom line. Businesses effectively valuing their employees enjoy triple the
returns on equity, returns on assets, and higher operating margins.” (Nelson, 2006) This shows that a direct return
will come from showing employee appreciation. However one manager or leader in
a large company won’t be able to show valuable appreciation for everyone, and
so Southwest created the Culture Committee to go around the company and show
others how much they’re valued. By having employees show appreciation for other
employees, overall attitudes and moods are better off within the company.
When
everyone feels appreciated, motivation increases. Brown talks about multiple
dimensions that affect organizational performance, one of which is motivational
climate. Brown defines motivation climate as something that “consists of the
set of employee attitudes and morale that influences the level of performance.”
(Brown, 2011)
Employee appreciation is something that has been shown to have a direct
correlation to overall organizational motivation.
Something
that I can immediately take away from this is to show more appreciation towards
my coworkers, supervisors, and subordinates. Making them feel better about
themselves in an already difficult deployment environment would have nothing
but positive benefits. They say that happiness spreads, so perhaps by spreading
happiness onto others, I too can benefits and live a happier life myself.
References
NutsAboutSouthwest.
(2008). Southwest Airlines "A Day in the Life of Culture
Committee". Retrieved from YouTube:
http://www.youtube.com/watch?v=V7P0T9IbYKU&feature=player_embedded
Brown, D. (2011). An Experiential Approach to
Organizational Development. New Jersey: Pearson.
Nelson, N. (2006). Culture of Appreciation. Leadership
Excellence , 11.