Often times the answers are already within a person, which just needs to be unlocked. This is why we may go to a friend during our troubles or a trusted confidant, as the act of talking it through helps unlock passageways that may not have otherwise been obvious to us. This is why coaches provide value because talking with them helps reveal paths that may not have otherwise been noticed.
Obolensky mentions that the GROW technique is a “coaching questioning technique designed to enable the person being coached to find a way through a problem. It assumes a level of knowledge by the person answering the questions and is very much a ‘pull’ technique.” (Obolensky, 2010) What this means is that as a coach we would need to ask open-ended questions that aren’t suggestive. The non-suggestive questions are key, as it allows them to have ownership over the solution. Having ownership allows for a greater commitment.
An article in the Harvard Management Update states that “coaching can have a positive impact on performance, but it is not a short-term process. Coaching prospects should be people you think can be even greater assets to the organization than they already are.” (von Hoffman, 1999) What this means is that coaching is vital to both leadership and overall strategy when the coaching prospect is someone of high organizational importance. In essence, when the expected long-term return on investment is far greater than the actual cost of a coach. Perhaps this is why executive coaching and consulting can be considered such lucrative businesses.
My organization, the United States Air Force, already has internal coaching/mentorship at all levels. In our Professional Development Guide, it states the following:
“10.20. Assignment of Mentors:
10.20.1. The immediate supervisor or rater is the primary mentor (coach, counselor, guide, role model) for each of his or her Airmen. This designation in no way restricts the subordinate‘s desire to seek additional counseling and professional development advice from other sources or mentors. Supervisors and commanders must make themselves available to Airmen who seek career guidance and counsel.
10.20.2. Key to the mentoring process is direct involvement by the commander and supervisor. Commanders and supervisors must continually challenge their Airmen to improve. They must provide clear performance feedback and guidance in setting realistic near-, mid-, and long-term professional and personal development goals.” (PDG, 2013)
What this means is that from the very beginning we’re trained to become coaches for our subordinates and those that we work with. Even officers have their own coaches when it comes to the Chiefs that are assigned to them and the officers appointed over them. What this means is that coaching is valuable for any organization that plans to keep and maintain their people. With most enlistment contracts in the military lasting for at least six years, it would behoove the military to continue with its coaching mentality.
References
Obolensky, N. (2010). Complex Adaptive Leadership. London, UK: Gower/Ashgate.
Professional Development Guide (Vols. AFPAM36-2241). (2013). Department of the Air Force.
von Hoffman, C. (1999). Coaching: The ten killer myths. Harvard Management Update , 4.
