After watching two individuals talk about transformational change, I can see how a lot of it correlates with the information within our textbook. The two individuals I’ll be going over include Stanley McChrystal, who saw the need for strategic change within the military, and Jim McIngvale, who saw the need for strategic change within his furniture business.
Stanley McChrystal talked about the need to have a shared sense within the organization that you lead and with it the ability to adapt to change in an ever more increasing complex environment (McChrystal, 2011). When comparing his actions with that of the Strategy-Culture Matrix, Stanley McChrystal spoke of what Brown would call, Managing the Change. What this was, was “implementing a strategy change that is important to the firm, where the changes are compatible with the existing corporate culture” (Brown, 2011). Within the military, it’s important to maintain that trust with your troops and trust with your leadership. No longer are military leaders managing wars on a single battlefront, but more on a multi-national and global scale. This is where strategy has changed and leaders and troops are becoming more reliant on the ever-growing technology. With this increase in technology, it has enabled leaders to maintain the required culture and mutual trust to lead the battles of today and tomorrow.
Jim "Mattress Mack" McIngvale, on the other hand, had a different environment to work in. After going through the 2008 market crash and a 2009 multi-million dollar fire, huge strategic changes needed to be made in order to survive (VitalSmarts Video, 2012). Unfortunately, there was a lot of resistance amongst employees about trying to adopt changes and so Jack McIngvale needed to manage around the culture. However, by reinforcing the values and providing training, coaching, and an incredible support system that reinforced good behavior, they’ve been able to increase growth in an incredibly difficult market.
Sometimes it is an absolute necessity for an organization to evolve and implement some sort of transformational change. Here are two organizations, military, and furniture based, that underwent transformational change. However, as we saw, there is no one cookie-cutter type build with apply change, but rather the strategy to undertake is dependent on the environment that it’s being applied to.
References
Brown, D. (2011). An Experiential Approach to Organization Development. New Jersey: Pearson.
McChrystal, S. (2011). Listen, learn ... then lead. Retrieved 2015, from TED: http://www.ted.com/talks/stanley_mcchrystal#t-785714
VitalSmarts Video. (2012). Influencer | Gallery Furniture Video Case Study. Retrieved 2015, from YouTube: https://www.youtube.com/watch?v=E20RW75Fhu4