Sunday, September 28, 2014

A630.7.4.RB_SchreterPaul

The type of barriers involved with Honeywell’s merger is no different than any other merger, challenges are going to be there and those challenges will need to be conquered. Brown mentions in his text that “changing a corporate culture is not easy. Culture emerges out of the shared behaviors and the working relationships of organization members that have developed over time.” (Brown, 2011) Two different companies, Honeywell and Allied Signal for example, grew up separately from one another and have thus developed two completely different cultures. When merging the two, there is likely to be a culture clash and possible heavy resistance to any sort of change project.
Michael Bonsignore mentions that he will compensate and reward people who look for best practices from both companies and punish those who do not. (Duke University, 2011) In the sense of rewarding those who adapt, Brown brings up the point that “one of the basic underlying concepts of motivation is that people tend to behave in ways that provide rewards or reinforcement.” (Brown, 2011) By rewarding people who go along with the Honeywell/Allied Signal merger, a smoother transition is likely to take place. However the idea of punishing those who don’t adapt, while noble, has the potential to cause problems. Scott Anthony, managing partner of the innovation strategy consulting firm Innosight, brings up the idea that “the most successful businesses come out of a process of trial-and-error experimentation. Failure and false steps are natural parts of the process.” (Anthony, 2012) The fear of punishment could be greater than the risk of innovation on adapting best practices from both companies and as such, it will be hard to predict the outcome of Honeywell. Will the rewards sway people in the right direction or will the fear of failure stop people from taking chances?
As Honeywell crafts its newly merged organization it will need to be mindful of the three basic strategies: structural, technological, and behavioral. Structural strategies “attempt to change an organization’s design by modifying the lines of authority, span of control, and arrangement of work functions.” (Brown, 2011) It was a little unclear in the video how Honeywell will tackle the problem; however merging two big companies changes everything as top managers will gain new spans of control and arrangements change. Technological strategies are about “[implementing] new technologies, such as new computer systems and machinery.” (Brown, 2011) Allied Signal is a technical organization that builds many different products. By adopting the company and their practices, they are adopting the technology and machinery as well. Finally, behavioral strategies “emphasize the use of human resources.” (Brown, 2011) Bonsignore talks about using reward and punishment strategies for the organizational transitions, which in theory would take advantage of human potential and remove bad behavior all at the same time.

References

Anthony, S. (2012, May 3). How Do You Create A Culture Of Innovation? Retrieved from http://www.fastcodesign.com/1669657/how-do-you-create-a-culture-of-innovation
Brown, D. (2011). An Experiential Approach to Organizational Development. New Jersey: Pearson.
Duke University. (2011, June 01). Mastering the Art of Corporate Reinvention. Retrieved from Films on Demand: http://digital.films.com/play/GWEU7L



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